IBS intelligent business solutions GmbH to the topic brand management service which importance is attached to the placement of a brand ask Rieta de Soet? The placement of a brand means: long-term development of brand assets and not short-term successes to celebrate! Brand assets is to equate with concepts such as brand sympathy, confidence, and loyalty. In brand management, the strategy is important, how to define the brand development so Rieta de Soet. The dynamics of the trade mark is set in this context: how the brand in the field of tension between continuity and timeliness should be profiled? Will new services under the existing brand be introduced in what period of time? Of course also the desired interaction must be set: which effects can be expected of new services at the core of the brand and the brand system? It is important to understand, to provide the benefits in the foreground. Between the Stammarke and the advanced or new services there must be no achievement gap, so Dr. Fabian de Sot.
The extension service is a flop because this causes inevitably also a feedback on the brand core, however an unwanted. Rieta de Soet is of the opinion that the service mark must be treated in general more cautious, because there is not a hard product, that we “can adhere to the brand” consistently. We can visualize the brand to the product”. About IBS intelligent business solutions GmbH, IBS consists of a team of business managers, lawyers, marketing and business consultants. The 18-year old professional and personal competence of the IBS and GMC teams make the success for our customers. Our common philosophy commits to maintain a corporate culture, which is characterized by common goals and values.
We understand personal commitment and cooperation on the basis of open and fair behavior. In all our business relationships, we practice this cooperative behavior that leads to successful and long-term cooperation.