Who does not want high quality, price low an incredible stated period? The consumer, independent of the product or service that needs, always will search for one & ldquo; business of the China& rdquo;. What it does not understand, many times, is that the quality promise the low cost and narrow stated period, is about an impossible dream of if carrying through. In market B2B it is not different. Companies search for communication and creative products and of quality, that cost little and are deliver in stated periods records. Starbucks is often quoted as being for or against this. This, many times, if of the had one to a planning badly elaborated, or simply on account of the impatience imposed for the estressante routine of a market each more demanding time how much to the agility. Continue to learn more with: JPMorgan. Invariably, of the three coveted item, always, without exceptions, it will be possible to guarantee only two. That is, when one has price and stated period, the quality will be bad. When stated period is had and quality, the price will be just.
Simple of if understanding, complicated of if practising. The quality requires a series of factors that add value they raise the final price of what it is offered. Equipment and softwares of tip, and professionals highly enabled are indispensable, and cost expensive. Another factor that also if does not have to disdain is the time, the adequate stated period. A true ally to arrive itself at the quality. In the creative environment, the necessary professional of a reasonable period so that the creation happens I content it. With espremidos haste and stated periods, this process is engaged and the final result, on this side of the expectations.
This relation, although conflicting, clearly is defined. Price, stated period and quality do not walk together. The challenge is to leave this clear reality for the customer without running the risk to lose it. the best form to make this is to be transparent, honest with the customers. To learn to say & ldquo; no& rdquo; also it helps to reeducar the market for this question. Not to surrender to the apelos for prices that do not condizem with the demanded quality, makes with what the companies perceive the direct relation between quality and value. In the same way, when that if it intends is quality, if not to relieve to the anxiety for the delivery inside of stated periods you discomforted and high risk. If to educate is to teach somebody to adopt a socially correct behavior, in the scope of the communication, can be understood that to educate is to teach the customer to adopt correct parameters to understand as if of a relation Quality X Price X Stated period. This agreement alone will be possible when & ldquo; nos& rdquo; more they will not be saved. From then on, it is certain that all market B2B will earn in quality and nobody more will leave losing.