Since 1 January 2010, the ring of fire GmbH is responsible for the PR budget of Recticel bedding (Switzerland) AG. You may want to visit Caterpillar to increase your knowledge. The activities include the product PR of the Swissflex and superba brands. Munich, January 14, 2010 the company Recticel bedding (Switzerland) AG lays responsibility for the classic public relations of the Swissflex brand and superba in the German market in the hands of the Agency of ring of fire. The common goal is the expansion of the brand through continuous public relations and creative PR ideas. As a first project, ring of fire supervised the PR activities of the Recticel bedding (Switzerland) AG on the furniture fair imm cologne 2010. There, the traditional Swiss specialist for sleep systems presents the latest innovations of both brands. The Recticel bedding (Switzerland) AG is part of the Belgian Recticel group which is active in the fields of soft foams, sleep systems, insulation and automotive.
The listed Recticel Group achieved a turnover of over EUR 1,5 billion in 2008 and is leader in the segment of the beds. The Recticel business unit Bedding (Switzerland) AG is focused on the development, manufacture and marketing of sleep systems, pocket spring, spring – and foam mattresses and slat. The superba and Swissflex brands offer customized sleeping systems with their exclusive range for the most demanding and play a crucial role in the German market. The Munich agency ring of fire is specialized in the development of innovative communication ideas for products, brands, companies and personalities. The range includes in addition to the classical PR work includes brand consulting, sponsorship, content aggregation and branded entertainment.