“eCommerce software house wins BIKE & OUTDOOR COMPANY as a customer, professional eBay presence and integrated middleware emMida in the backend with IBM iSeries (AS/400) old city, 12.09.2013: according to the motto of enthusiasm on the bike” the BIKE & OUTDOOR COMPANY started in Hamburg in 1999 classic bicycle retailer. Today you can find at B.O.C on bike”a wide range of bicycles, Bicycle accessories and cycling apparel. The range in 26 branches nationwide, in the shop on eBay is offered under the slogan of multi channel”. With the aim of significantly increasing the business on eBay, started cooperation B.O.C. Speed4Trade. Visitors immediately notice the newly designed eBay appearance of bocaufbike”in the eye. In accordance with the uniform presence and recognition of all sales channels the design was strongly based on the look of the online shop. Current special offers from the over 7,000 current offers rotate on the home page.
“Through the eBay about me page” are the various sales channels optimally networked. There is linked to the own shop and pointed out the branches. In the backend the middleware automates emMida through its deep integration into the marketplace eBay sales processes. Thus monthly easily several hundred orders are processed. Online-shop and the branches are connected the B.O.C. directly to the ERP system IBM of based on iSeries (AS/400).
emMida as middleware, the process flow for eBay and data controls in the background. Article data and stocks be read via the interface from the merchandise management, enriched in emMida for eBay and as offering automated online. In the backchannel, customer orders are periodically obtained and passed orders to the ERP system. All accounting and shipping tasks are done in the goods sector in turn. Finally, emMida all shipping and payment information from the ERP gets back and updates the status according to eBay. B.O.C on bike shows impressively how to dovetail online and stationary trade make sense together. Online purchases can be picked upon request in one of the branches, where supplementary service and professional advice is offered by experienced and bike-savvy employees. The local bike stations advertises B.O.C. prominently on entry into the store and on eBay. As per blog and Facebook holds B.O.C. a very personal connection to its own bike community. The papers around the cycling offer extra added value in addition to the bike range. In terms of e-commerce has not yet reached the end of the flagpole. The company Rakuten wants to be active soon. This project analog eBay can be realized quickly thanks to the standardised Rakuten connection in emMida. Christian Zien, head of eCommerce at B.O.C.: cooperation with Speed4Trade runs great. The software works stably and reliably. Process automation in emMida keeps very low, leaving more time for the expansion and further business development. manual effort in day-to-day business”