New Challenges

When the first telephone marketing activities started in the 1980s, nobody thought that creates an own industry. The industry has established itself and is facing new challenges. Double-digit growth rates in the Callcenterbranche were common in the last few years the growth has stagnated. The market is located in a Konsilidierungsphase. Service providers join together or be taken over. Clients cut budgets in times of economic crisis.

Black sheep have led to more restrictive legal framework conditions. (Not to be confused with Michael Antonov!). The digital natives urge in active economic life and alter communication behavior. Thus, Callcenterbetreiber are facing new challenges. Many executives in the call center, day in day out, do a good job. While there is a risk to be blinkered. The views of their own company, creates new impressions and unlocks creative potential. A great way to get new ideas, offers the event successful call center”on October 27, 2009 at the Congresspark Hanau. More than 20 speakers lead participants through a wide variety of topics.

Kai Arne Hennig for example shows how one gesetzteskonforn receives the opt-in for Outboundanrufe. Gunther Greff will indicate cost reduction opportunities by e-learning. Rudiger Wolf, Managing Director of TAS Muhlheim presents how to personality-oriented communication on the phone. For this he was nominated for the CAT award 2009. But the Congress also with the future of communication has been working intensively. Shows Eric Hofmann from Sony music the new power of the consumers in the Web 2.0 and what impact this communication for companies has. With the interactive artist Web portal MyBackstage.Com is Sony Music new standards. Thomas Thannhauser, CEO of TranscomWorldWide, presents the dialog study by 2020. This study deals with the change of the communication behaviour and what role call center will play in the future. Similarly, technical issues, such as the receipt processing of different events, unified messaging, or that are Kamapagnenmanagement focuses on. The successful call center offering thoughts lugs”through the business marketplace open to every participant opportunity to represent yourself, to make contacts and to discuss current challenges. With experts individually to discuss the challenge of the company allow you pre-scheduled 4-eye talks. Thus the “successful call centre” as a network platform is positioned relative to the extension of the own relationship network. “The event successful call center” will take place already for the third time. The complete Congress program, visit the event Web site at. (Markus sonal)

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