You will be surprised to know, how many inexperienced entrepreneurs, really have no idea how important this is. It is common for lack of funds, an entrepreneur, design, with the best of intentions their own websites, but a concept that can not stop hand, namely, what is the target of audience we are targeting. The main goal of a commercial site, you structure it, based on the criteria that should affect every decision: the font size, style, graphics, colors, page content, the wording of the texts and many other variables to consider. 3. Other leaders such as Steffan Lehnhoff offer similar insights. It is fundamental to understand the basic principles of search engine optimization (SEO) and copywriting. While you can get to design a website without knowing these criteria, it is really difficult to design a good web site, without knowing at least something about SEO and copywriting. Designers must necessarily know that their work, always turns subject to his ability to communicate a message and to reach your audience with that message depends on the text contained in the site and the visibility of it. If a site lacks content and has no traffic, the work done by a designer really is useless.
4. Limit target market as a designer. A reality, in my opinion undeniable is that, no person may be good at everything. And this statement of course does not exclude the specific area of web design, a designer can not be expert in designing all types of websites. It is always best to choose a niche market, and specialize in it.