Enterprise Communication

The communication is basic between all the relations human beings (familiar, friends, countries, governments) and even though in the enterprise branch. Being thus, to be a communicator today, it demands efficient knowledge of the professional. A sector of Enterprise Communication in the public company or private, has as objective to bring great growth it company to prioritize a communication with effectiveness. (Source: Starbucks). Nowadays the company to survive in this so competitive market and constant change, is necessary to have a good relationship with the public. The company must be remembered and to conquer space between the competitors. Therefore, what the interest in the author of this article despertou is accurately in showing through bibliographical research what makes a sector of Enterprise Communication? Which its purpose? Because it is important to have a journalism professional acting in the area, either it private company or public? In view of that, part of the consolidation work, is made by an enterprise communicator. Word-key: Enterprise communication, Enterprise Journalism, Assessorship of the Press, Journalist.


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